What You Will Learn
Digital Marketing Course in Kalkaji, Delhi
Every business in Delhi NCR — from a small Kalkaji shop to a large corporate brand — needs digital marketing to reach customers online. At EduTechPath Institute in Kalkaji, New Delhi, our Digital Marketing Course gives you all the skills backed by real live campaign practice.
You will learn how to drive organic traffic using SEO, run paid ads on Google and Meta platforms, grow social media accounts, and measure everything using analytics tools. Our trainers have worked with real clients and teach what actually works in the Indian market.
Whether you want to get a job at a marketing agency, work as a freelancer, or grow your own business online, this course in Kalkaji is your complete roadmap. You will graduate with a portfolio of live campaigns and industry certifications from Google and Meta.
Course Curriculum
- What is digital marketing and why it matters
- Digital vs. traditional marketing
- Overview of all digital channels
- Setting marketing goals and KPIs
- Building a digital marketing strategy
- How websites work: domains, hosting, CMS
- Setting up a WordPress website from scratch
- Creating pages, blog posts and menus
- Installing and using essential plugins
- Basic website analytics and performance
- How Google ranks websites
- Keyword research using Google Keyword Planner
- On-page SEO: titles, meta tags, content optimization
- Off-page SEO: link building and backlinks
- Technical SEO: site speed, mobile optimization, sitemaps
- Google Ads account setup and structure
- Keyword match types and bidding strategies
- Writing high-converting ad copy
- Display advertising and remarketing
- Conversion tracking and campaign optimization
- Meta Business Suite and Ads Manager setup
- Campaign objectives and audience targeting
- Creating image, video, carousel and story ads
- Retargeting and lookalike audiences
- A/B testing and performance analysis
- YouTube Ads formats: Skippable, Non-skippable, Bumper
- Setting up YouTube campaigns in Google Ads
- Targeting options: demographics, interests, keywords
- Video ad creative best practices
- Measuring views, clicks and conversions
- Instagram growth strategies and content planning
- Facebook page management and community building
- LinkedIn for B2B marketing and personal branding
- YouTube channel setup and optimization
- Content calendar creation and scheduling tools
- Blog writing for SEO and engagement
- Content formats: videos, reels, infographics
- Email list building and lead magnets
- Mailchimp setup and campaigns
- Marketing funnels and automation basics
- Setting up GA4 on a website
- Understanding traffic sources and user behaviour
- Creating custom dashboards and reports
- Setting up conversion goals and events
- Presenting analytics reports to clients
- Building a digital marketing portfolio
- Getting clients on Fiverr, Upwork and LinkedIn
- Agency vs. in-house vs. freelance careers
- Google Ads and Meta Blueprint certification prep
- Mock interviews and resume building
Tools You Will Master
Our curriculum covers the exact tools companies in Delhi NCR use every day. You graduate job-ready, not just certificate-ready.
Google Ads
Search, Display, Shopping and YouTube advertising campaigns
Meta Ads Manager
Facebook and Instagram paid advertising and audience targeting
Google Analytics 4
Website traffic analysis, conversion tracking and reporting
SEO Tools
Google Search Console, Keyword Planner, Ubersuggest
Canva & Design Tools
Social media creatives, ads, banners and graphics
Who Should Join This Course?
Fresh Graduates
Marketing, commerce, or any graduates looking to enter the fast-growing digital marketing industry.
Business Owners
Entrepreneurs who want to promote their business online and generate leads through digital channels.
Freelancers
Individuals who want to offer digital marketing services to clients and build an independent income.
Marketing Professionals
Traditional marketers who want to upgrade to digital channels and stay relevant.
Content Creators
Bloggers, YouTubers and influencers who want to grow their audience and monetize their platforms.
Career Changers
Anyone from any background who wants to switch to a high-demand, creative and flexible career.
Technical & Professional Skills
💻 Technical Skills
🧠 Professional Skills
Career Opportunities After This Course
Organizations across Delhi NCR are actively hiring professionals with these skills. Start your journey at EduTechPath, Kalkaji.
SEO Specialist
Help businesses rank higher on Google through content and technical optimization.
PPC / Ads Manager
Run and optimize Google and Meta ad campaigns for businesses.
Social Media Manager
Build and grow brand presence across Instagram, Facebook, YouTube and LinkedIn.
Content Marketing Manager
Create and distribute content that attracts and converts customers.
Digital Marketing Executive
Handle all digital marketing activities for a brand or agency.
Freelance Digital Marketer
Work independently with clients across India and internationally.
Industries Hiring for This Skill
E-Commerce
Online stores need digital marketers for product ads, SEO and social campaigns.
Healthcare
Hospitals and wellness brands need digital presence and patient acquisition.
Education
Coaching institutes and edtech companies rely heavily on digital marketing for enrollments.
Real Estate
Builders and brokers use Google and Meta ads extensively to generate leads.
Food & Restaurants
Restaurants use Instagram, Zomato ads and Google Maps to attract local customers.
Fashion & Retail
Fashion brands run social media campaigns and influencer marketing continuously.
Why Learn at EduTechPath in Kalkaji?
Live Campaign Practice
You run actual ads with real budgets — not simulations — so you graduate with proven experience.
Google & Meta Certification
We prepare you for and help you earn industry-recognised certifications from Google and Meta.
Portfolio-Based Learning
Every student builds a portfolio of real campaigns that impresses any employer or client.
Industry-Experienced Trainers
Our trainers have managed real client campaigns in India — they teach what actually works.
100% Job Assistance
Resume building, mock interviews and active hiring partner connections across Delhi NCR.
Flexible Batches
Weekday, Weekend and Online batches available for students and working professionals.